Yes, it’s essentially no different than a plastic cup, except it is. And what took so long? It’s almost as if inventors of alcohol-related products quit trying after the flask and that hat that lets you drink beer through a straw. If you’re reading this, Anheuser-Busch V.I.P. guy, let’s set up a think tank and brainstorm some new products for all the drunks of tomorrow. They deserve it.